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1 |
Google Analytics
I won't put up a site without Google Analytics tracking. This site is not only free, but rich in information. Not only can you learn how much traffic you're getting and where it's coming from, but with some minor coding, you can even track conversions and what got those paying customers to your site. Truly an invaluable resource!
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430 |
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2 |
Google Keyword Tool
This tool provides you detailed information about keywords. Get suggested keywords, find out how many times google searchers request certain phrases, how much advertiser competition, estimated cost per click, and much more.
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433 |
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3 |
Google URL Builder
Another invaluable free tool from Google! Ever run a campaign across multiple sites or vice versa? With this tool you can embed key information in links. For example, build a link and track by traffic SOURCE (craigslist, backpage, yahoo, google), MEDIUM (text, banner, skyscraper, etc.), TERMS (paid, free, etc.), CONTENT (specific ad wording), and NAME (campaign, headline, etc.).
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456 |
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4 |
Alexa
Alexa will give you greater insight into specific websites including demographics. Want to see if advertising on a site makes sense? Check to see if your merchant's demographics match the site. Alexa can help!
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665 |
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5 |
Google Search-Based Keyword
Google's new Search-based keyword tool can give you insight into how well specific landing pages match with search phrases. Learn phrases google suggests based on landing page and keywords.
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510 |
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6 |
Quantcast
Quantcast is an amazing resource for research. As publishers, you can place a small bit of javascript on your site and Quantcast will give you a wealth of data including demographics about your audience. As an affiliate marketer, you can check the demographics of your merchant to help hone your targeting.
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506 |
